Promote Your Business Using ARA's National Advertising Campaign
Hannah Thomsen 635
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Promote Your Business Using ARA's National Advertising Campaign

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ARA is always on a mission to drive consumers to think rental first, which is why in 2021 we launched a nationwide advertising campaign to promote the rental industry. For this campaign, we created four commercials targeting four segments of rental consumers that showcase the benefits of rental and the use of RentalHQ.com to find rental stores. To make these videos, the association teamed up with ARA members to use real rental equipment and real rental scenarios throughout — click here for a behind the scenes look at the process.

Once completed, the commercials were shared in a variety of ways to get in front of the eyes of rental consumers, including ads and videos on websites and networks that you might recognize, including Bob Vila, Coastal Living, Country Living, DIY Network, BizBash and more! As part of the overall campaign, the videos also are being shared on social media channels, YouTube and through a connected TV campaign — which includes the video ad being airing on select streaming programming including the DIY Network, HGTV and more.

As the campaign has continued, we want to give our members the opportunity to use these videos to promote their own businesses. Here are a few ways you can make this happen:

  • Create social media posts using our suggested language and links (described below)

  • Share ARA's social media posts of the commercials directly from the ARA Headquarter Facebook Page videos

  • Embed the YouTube links of the commercials into your store/showroom TV presentations from the ARA YouTube Channel

  • Use the YouTube links to send out in customer emails

Keep reading for examples of how you can share these videos on your social media pages, with customized text and photo examples. All you have to do is copy and paste our suggested text into your company’s social media, then add your company name and the video link, and you’ll be using our videos to promote your business in your community!


Promote your Equipment Business:

Copy and paste the following text to your social media post, add in your company name, and include the video link that best matches your target audience.

Save time and money on your next big project by renting from (insert company name) instead of buying! (insert company name) is the perfect partner to help you get the job done - visit our website today and check out how renting equipment can make all the difference!

DIY Homeowner video ad link: https://www.youtube.com/watch?v=ii-jY0PIbJU

Contractor video ad link: https://www.youtube.com/watch?v=DSiaqp4sq_Y&list=PLQOjDncaSB2HA_Oq1a-4nF71FIUu5FOGY&index=4

 

Social media sample post:


Promote your Event Business:

Copy and paste the following text to your social media post, add in your company name, and include the video link that best matches your target audience.

Looking for the perfect items to give your next party or big event that wow factor? (insert company name) can help! With us as your rental partner, you can find a variety of pieces to take your event to the next level. Check out why rental should be your first stop in the planning process and give (insert company name) a call today!

DIY Event Planner video ad link: https://www.youtube.com/watch?v=b23PY0J_MjY

Pro Event Planner video ad link: https://www.youtube.com/watch?v=C8O8unockZg

 

Social media sample post:


These ads are available for you to use and share as much as you need to help promote your business. Whether it's on your social media feeds, playing the videos in your store for advertising, or sending them out via email, we hope you find them useful to help spread the word about the rental industry! 
Hannah Thomsen

Hannah Thomsen

Hannah Thomsen

Hannah Thomsen
Other posts by Hannah Thomsen

A Marketing Manager at ARA, Hannah joined the association in the summer of 2020. Her experience as a marketer comes from five years in the field, after earning her degrees in Journalism and Mass Communication and Studio Art from the University of Iowa. Prior to ARA, Hannah has worked in traditional and digital marketing/communication, and loves to use her skills for photography and videography projects. Outside of work, Hannah is on the Board of Directors for the Jaycees of the Quad Cities, and serves on the executive committee of a local 5K. She's also passionate about her garden, home improvement projects, and trying new recipes with friends and family.

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