California - ararental.org

Fall 2022

Two stolen forklifts are part of California case involving nearly $10 million in heavy equipment

Theft by fraud is a scenario all too familiar for rental operations. Salvador Soto, owner, LAX Equipment, Inglewood, Calif., never thought he would be a victim. He also never thought his case would lead police to a warehouse holding nearly $10...

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Fall 2022

In memoriam: Jerry Smolar

Jerry Smolar, 72, of Beverly Hills, Calif., died Sept. 13, 2022. Smolar was known for establishing The Chameleon Chair® Collection.

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Fall 2022

ARA of California takes ambitious route to engage members

It’s a trifecta of perfect choices that California members won’t want to miss: events at three different locations, all happening Oct. 19.

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Fall 2022

ARA Certified MEWP Train-the-Trainer program was a hit with California members

When the ARA of California decided to offer the ARA Certified Mobile Elevating Work Platform (MEWP) Train-the-Trainer program Aug. 26 at A Tool Shed’s Morgan Hill, Calif., location, Eddie Wilson, general manager, City Rentals, Ontario, Calif.,...

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Fall 2022

Member profile: Faith, family and partnership with customers propel California rental operation’s success

Matt Thomas and his brother, John, grew up in their family’s rental business. The values they learned from their inventor grandfather and parents — working hard, treating everyone like family, being honest, making your word as solid as a written...

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Fall 2022

Impacted by recent wildfires or mudslides? ARA Foundation can offer help

Wildfires, record heat and now mudslides have created intense challenges for those in California. As of mid-September, the Mosquito Fire was listed as California’s largest wildfire for the 2022 season as reported by the New York Times. If your...

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Two stolen forklifts are part of California case involving nearly $10 million in heavy equipment

In memoriam: Jerry Smolar

ARA of California takes ambitious route to engage members

ARA Certified MEWP Train-the-Trainer program was a hit with California members

Member profile: Faith, family and partnership with customers propel California rental operation’s success

Impacted by recent wildfires or mudslides? ARA Foundation can offer help

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